The procedure, used to enhance the posterior and shrink the waist, saw a spike of 28 percent from 2014 to 2015, according to the American Society of Plastic Surgeons (ASPS), and it’s shown no signs of slowing down since.Ĭelebrities like Jennifer Lopez, Beyoncé, and Kim Kardashian have all been credited with popularizing the hourglass figure in recent years, while stars like Cardi B have admitted to seeking a butt augmentation through dangerous means. The Brazilian butt lift (BBL) has risen in the zeitgeist as a body contouring option for those in search of a curvier backside. Often, much of the discourse around cosmetic procedures comes down to risk versus reward.
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